Sunday 29 September 2013

Production

The production of a film is very important this is where the storyboard, props, treatment and paperwork is produced also paperwork on where you will recording etc., this is where idea's are pitched and finalized, an example of this is like when they were going to film 'The Woman In Black' this was planned to be shot in 3D but it was later decided not to be done. The production is also where the film is created, crew will be recruited such as sound editors, assistant directors, photographer and the script supervisor etc. After all the the film has been produced and all the final recording is done, this is where the editing comes in to process the sound effects transitions between scenes all the editing down to a T is down during the production. 

Distribution 

The distribution is the process of where the movie is available to watch this is finalized by the film instructor, this can either be done by a cinema release or a home entertainment such as DVD, Blu-Ray etc. There are many types of releases such as the Standard release this is where the movie is released in the cinema 1st and then later released as a DVD, Blu-Ray or Internet etc. On the other hand there is the Simultaneous release which very rarely takes place but this is where the movie is released to the audience in every form; cinema, DVD, Blu-Ray and Internet etc. Overall the distribution is when the film is released to an audience. 

Marketing

Marketing is very important this is when the film is advertised to the audience early in the release cycle, film companies put a lot of finance into this part as this is what attracts people to come view the film in cinema or purchase to have as home entertainment. Publicity of the film is usually handled by the distributors and exhibitors.
There are many forms of marketing such as:
Bus Ad's
Billboards
Radio
Film Trailers
T.V
Newspapers
Internet etc.

However how the company markets the film does effect the audience for example if u advertise a film mainly through Internet it will attract the eyes of teenagers/young adults as they spend majority of the time online. However if you advertise a movie on a kids channel this will promote it to children and make it more appealable for them as is advertised on a child friendly show. 


Exhibition

This is where the film is able for audience's to view/buy. The way the film could be shown is in many various ways such as cinema, internet, DVD, blu-ray and also on T.V. However is has been shown how majority viewing on films are at home, only a small 4% is cinema viewings. The most popular day for teenagers/young adults to attend cinema is on a saturday the reason I believe this is because saturday is the weekend for most of us and this is a way to relax. 14% of people who viewed a film at the cinema then went to buy at the retail. 


FILM VALUE CHAIN:

- Theatrical Launch: At the cinemas 
- Non Theatrical license: Aeroplanes, Hotels etc. 
- Home entertainment: Films for release on digital media such as DVD & Blu-Ray
- Pay/Subscription TV:  Sky, Virgin Media etc.
- Free to air TV: Repeated shown on TV
- Licensed Merchandising: Use brand of their products 


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