1) The most popular genre of film is Action with 34.5%
2) Think like a man, Hunger games, The Avengers was the most tweeted films of 2012.
3) 29% of cinema audiences are aged 15-24 and more than half 15-24 year old visit the cinema once month.
4) 40% of a cinema's profit comes from refreshments
5) Saturday is the most popular night with 24.1% of the box office
6) The highest grossing films are Avatar, Titanic and The Avengers
7) Cinema going is a shared experience with an average of 3 people
8) 14% of retail buyers brought a film they previously seen at the cinema
9) 3D films accounts for just under £1 in every £5 spent on cinema tickets
10) The least popular film genre is Rom com with on 1% of the public.
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